Last person standing – top tips to manning an exhibition stand
Attending an exhibition as a delegate is for many people one of the highlights of their job – they get to network, investigate new technology and procedures and get spoilt by potential suppliers....
View ArticleThe prospect is at an early stage in the buying process…
The path from first meeting to client won is a long one, and a crucial stage in the process is the first meeting. As a Business Development Director, your success will be judged on how many pitches...
View ArticleWhat makes a good “proposition”?
Why is this important? Simple – in order for a new business campaign to work sales people need a strong proposition to work with. So, what do we mean by ‘strong’, and what do we mean by...
View ArticleShould agencies write blogs?
This is something I think about a lot of the time – what is the value in an agency having a blog? Does anyone read it? Do you ever win any new business through it? I personally think it does a lot: It...
View ArticleA new office for our new business agency
In an effort to keep you more updated with what is happening within our new business agency I thought I would let you all know that the London part of our operation has recently moved offices from...
View ArticleNew business travels
This profession has taken me on many journeys – from Germany to the USA and Cheltenham to Dundee. New business meetings occur everywhere, if you are looking for them. If you aren’t doing any outbound...
View ArticleUnless it’s Peter Reid at the helm, don’t sack the manager
The sacking of Reading’s Brian McDermott this week is yet another example of the short termism that is rife in the game of football and a decision which is unlikely to save the club from relegation....
View ArticleWhat type of new business person are you?
Consider these three statements: I’d like to go and see people who need a digital agency. I’d like to go and see people who are right for us so that when they need a digital agency they call us. I’d...
View Article3 things people never talk about in sales training
Buying/Selling something is about the future, but most people exist in the present. Most people, when you speak to them, spend most of their time dealing with and thinking about the stuff they’ve got...
View ArticleWhat would I do if I were not in new business?
One of my good friends asked me this the other day. What would you be doing if you weren’t working at a new business agency? What would your job be? Firstly, I asked him why he was asking me a question...
View ArticleWe’re hiring! New Business Development Manager
We are looking for a New Business Development Manager based in London or Edinburgh – £18-22K basic, uncapped OTE If you are interested in marketing and the creative industries then this may well be the...
View ArticleOkay, it’s nothing to do with new business but…
Can’t believe what’s just happened!!!!!!! — Andy Murray (@andy_murray) July 7, 2013
View ArticleGreen shoots?
Last night there was some interesting news released by Markit Economics and The Chartered Institute of Purchasing and Supply. The latest purchasing managers index (PMI) has risen again in July to 60.2...
View ArticleHow has consumption changed us?
When I was a kid, I would come home from school and watch some TV, maybe have a bowl of cereal and wait on dinner. When my folks got home, Mum would start on the dinner and then Dad would get home...
View ArticleCzeggs Exhibition at the Frameless Galary
On Monday night a few of the Icebreaker team attended an exhibition at The Frameless Gallery in Clerkenwell, London. Good friends of ours are currently putting on a showcase of up and coming talent...
View ArticleCRM for outbound new business: you could do a lot worse than Capsule
We’ve yet to find the perfect CRM system. As with all software, there are trade-offs, strengths and weaknesses, so really it’s about choosing the best one to fit your needs. However, CapsuleCRM, is...
View ArticleNorman Foster pitching to win new business
I read an interesting article in The Guardian today by Oliver Wainwright. It was about 4 of the biggest and best known architects going head to head to win designing the prestigious 425 Park Avenue...
View Article“Mobile is eating the world” by Ben Evans
I stumbled across this very interesting presentation. It’s long, but well worth reading through. 2013 11 mobile eating the world from Benedict Evans Thanks to Ben Evans. You can follow him on Twitter...
View ArticleWhat you gained – and lost – by taking a risk
I am the newest member of Icebreaker Business Development. Some could say I have come full circle in the world of new business, previously working within a new business agency for 4 years as a top...
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